Swisscontent
Dein Logo ist mehr als nur ein Design.
Es ist das Gesicht deiner Marke – und oft der erste Eindruck, den Kundinnen und Kunden von dir bekommen. Wenn sich dein Unternehmen weiterentwickelt, sollte dein Logo das ebenfalls tun.
Frisch aus dem Feed – Einblicke in unsere Welt
Was uns bewegt, inspiriert und antreibt: Auf unserer Social Media Wall teilen wir ausgewählte LinkedIn-Beiträge von Swisscontent und Forward Advisors. Hier zeigen wir, woran wir mit Leidenschaft arbeiten, welche Themen uns begeistern – und wie wir gemeinsam mit unseren Kund:innen Ideen in die Zukunft bringen. Aktuell, vielfältig und immer mit Freude an der Sache.
Forward Advisors
From celebration to sell-ebration?
Luxury brands are increasingly spotlighting cultural moments like Diwali - but where is the line between genuine appreciation and commercial storytelling?
Forward Advisors
AI For Writing
AI-generated texts are accurate, efficient, and neutral, but they lack the personal perspective, creativity, and emotional authenticity of human writing.
Swisscontent
Wir küssen KI – und die Zukunft küsst zurück!
Technologien verändern nicht nur unsere Werkzeuge, sondern unsere Haltung, Fähigkeiten und Zusammenarbeit. Bei Swisscontent sehen wir diesen Wandel für uns und unsere Kunden als Chance und gestalten ihn aktiv. Dafür haben wir #KISS entwickelt!
Forward Advisors
The Power of CEO-Videos
Strategies only matter if people understand them. That’s why how CEOs communicate is just as important as the content they create. When done right, CEO videos can transform complex strategies into clear and relatable stories.
Forward Advisors
Employee Communication Study 2025
The 2025 Employee Communication Impact Study says it clearly : Employees in the German-speaking region want clear communication from their employers.
Swisscontent
LinkedIn richtig nutzen: So geht’s!
LinkedIn entfaltet seine volle Wirkung, wenn es gezielt eingesetzt wird. In diesem Post teilen wir fünf Tipps, die die Grundlage für eine überzeugende und professionelle Präsenz bilden.
Swisscontent
Ist Print tot?
Wir glauben das nicht. Gerade in der Mitarbeitenden-Kommunikation hat Print eine starke Wirkung – wenn es gut umgesetzt ist. Warum glauben wir das? Print kann etwas, das andere Kanäle oft nicht schaffen…
Forward Advisors
Wollen Sie sicherstellen, dass Ihre Unternehmensstrategie wirklich verstanden wird?
Lassen Sie Ihre Mitarbeitenden nicht nur verstehen, sondern spüren und erleben, worum es geht. Hier finden Sie unsere wertvollen Tipps!
Swisscontent
Die Power der Podcasts
Laut IGEM-Digimonitor 2024 hören 63 % der Schweizer Bevölkerung Podcasts – das sind rund 4 Millionen Menschen! Klar, dass Podcasts relevant sind – aber schauen wir uns genauer an, warum sie für Unternehmen so wertvoll sind.
Forward Advisors
Always being nice? Not always the winning strategy!
Instead of hiding their weak spots, Ryanair turns them into viral moments. This makes Ryanair’s brand feel real, relatable, and memorable, especially to Gen Z. But what do we learn from this?
Forward Advisors
ROLEX Brand Communication @Venice Biennale Architettura
At Venice Biennale Architettura, Rolex shows us how architecture can become a tool for storytelling, incorporating brand values into a sensory and immersive space.
Forward Advisors
Once Doug Conant said…
Did you know that your leadership communication can make or break your external success? Here's why!
Forward Advisors
Channel Matters as Much as Content
Platforms like LinkedIn are no longer optional for leadership – they’re essential. Leaders who ignore this opportunity risk falling behind in influence, in reputation, and in relevance. So what makes LinkedIn so powerful for modern leadership? Let’s take a closer look.
Forward Advisors
Why is Corporate Language Important ?
Corporate Language shapes a company’s unique communication style, terminology, and tone, ensuring consistent messaging across the exploding variety of internal and external channels. But what are the real benefits of a defined corporate language? Let’s take a closer look.
Forward Advisors
What makes you feel truly connected to your favorite football-team?
It’s not just about winning games, it’s about having a well-crafted strategy. Behind the scenes, strategic communication plays a crucial role in building that bond. So, how do clubs create this connection? Let’s take a look.
Forward Advisors
GO BIG OR GO HOME
In a world of short attention spans, only the unexpected gets noticed, and that’s why oversized marketing is spreading everywhere. But why does it work?
Forward Advisors
5 Key Success Factors to Position Your Company as a Top Employer
As a strategic communication advisory firm, we understand the power of perception. In today’s competitive landscape, establishing your brand as an employer of choice is crucial. Here are five essential factors to enhance your employer branding.
Forward Advisors
What Sets Great CEOs Apart Today?
It’s not just what they decide, it’s how they communicate it. At Forward Advisors, we believe powerful leadership starts with the 7 C’s of communication – plus one crucial addittion.
Forward Advisors
The Power of Corporate Newsrooms & The Rise of Automation
Corporate newsrooms remain the most effective model for agile and strategic communication, while automation is streamlining workflows and unlocking time for deeper impact. Discover the latest insights from the 2024 ZHAW study.
Forward Advisors
Tailoring Messages Like Never Before
As social and search algorithms get smarter, we’re all becoming more selective about what we engage with. That’s where Artificial Intelligence comes in, changing the game by generating “hyper-relevant“ interactions. But for AI personalization to succeed, it must be built on a strong data foundation. IBM outlines key the best practices businesses should follow.
Forward Advisors
Why Eco-Friendly Operations and Clear Communication Are Vital for Business Success & GenZ Attraction
Did you know 90% of executives recognize the importance of sustainability, but only 60% have a strategy in place? That’s a huge opportunity for businesses that act now. Here’s why it matters!